TAG Heuer frames – the race is on!

It’s not too late to join the race for discounted TAG Hauer eyewear. This iconic Swiss brand might be known for its classic timepieces but it also revolutionised the eyewear world, creating head-turning glasses from sporty and practical to frames exuding style and class. Read on to learn why this unique brand, available at our opticians in Potters Bar and Finchley, should not be missed.


TAG Heuer began life in 1860s Switzerland, founded by Edouard Heuer, who went on to patent some of the most progressive watch technologies of the time – including the first chronograph (a stopwatch combined with a display watch) in 1882. TAG Heuer later became part of the LVMH group (Moet Hennessey Louis Vuitton), advancing into the world of fashion eyewear and elevating it to new heights of luxury.

Celebrity endorsers

TAG Heuer is well-known for its specially designed sports glasses. In 2002, the brand launched its pioneering ‘Sports Vision’ line, which redefined active eyewear with its fusion of sports, tech and fashion.

Perhaps unsurprisingly, the brand is a clear favourite with sports stars. Celebrity endorsers include sports personalities such as world’s number 4 in women’s tennis and Russia’s best tennis player Maria Sharapova who, in 2010, became the figurehead for an exclusive sunglasses line modelled around her elite presence in the world of athletics and fashion. Other ambassadors include 4-time Champ Car World Series winner, racing driver Sebastien Bourdais, Hong Kong director Jonnie To and NASCAR driver Kurt Busch. Hollywood celebrities Cameron Diaz and Leonardo Dicaprio are also well-known fans of the brand.

What makes TAG Heuer unique?

Only the highest quality composite materials, including beta titanium and carbon, are used in the production of TAG Heuer eyewear, to ensure every pair is durable, lightweight and comfortable. It’s fair to say they’ve raised the bar when it comes to high performance eyewear, with designs tailored for a range of sporting lifestyles, including panoramic glasses for golfers and polarising technology – ideal for reducing glare and filtering reflections in a range of environments. They also offer contrast-enhancing night vision to aid night driving.

Meanwhile, TAG Heuer’s prescription glasses showcase the brand’s signature ergonomic design while emanating effortless contemporary style. From rimless, metallic and minimalist to bolder shapes and pops of colour, the TAG Heuer legacy can be embraced by any fashionista – on or off the pitch.

TAG Heuer collections

Some of the brand’s iconic collections include Trends, whose variety inspires character and captures individual style, the luxury L-Type collection which effortlessly combines functionality with lavish finishes, and Reflex, an understated yet sophisticated and powerful design. Meanwhile, Automatic honours the brand’s tech roots with a hinge mechanism which protects the glasses when not being used and allows the wearer to open in one swift movement.

Don’t miss out

If you like the sound of this unique brand, we’ve got some great news for you: we’re currently offering a 50% discount on all TAG Heuer frames at all our store locations.

To flag down your TAG Heuer bargain, visit any of our opticians in Finchley, Potters Bar or Temple Bar to browse the collection and find your new style for 2022. If you have any questions or want to learn more, please don’t hesitate to get in touch. Our friendly team would be happy to help.