Daddy Cool With Persol Sunglasses
Father’s Day offers a unique chance to celebrate the men who have shaped our lives with a gift that combines thoughtful design and lasting quality. This year, instead of reaching for the usual presents, why not select something that truly conveys your appreciation and care?
As summer’s longer, sun-filled days settle in, there’s no better time to invest in a functional and fashionable gift for Dad – eyewear to safeguard his eyes and elevate his daily style.
Persol sunglasses embody this sentiment perfectly, combining rich heritage with exceptional comfort and timeless elegance to effortlessly become a part of any dad’s wardrobe that will carry him without fuss from garden gatherings to city strolls, season after season.
Designer men’s sunglasses – heritage rooted in innovation
Persol’s story begins in 1917, in the industrious city of Turin, where Giuseppe Ratti — a man whose passions spanned engineering, photography and aviation — set out with a clear purpose. His mission was simple yet ambitious: to craft eyewear capable of meeting the demands of those who faced the sun’s glare under intense conditions. From tram drivers navigating city streets to pilots charting the skies, Ratti aimed to combine unmatched protection with understated style.
The name itself is derived from the Italian ‘per il sole’, meaning ‘for the sun’ – a quiet nod to both the brand’s origin and its dedication to eye protection. Today, that commitment continues, evolving through decades of refinement but still rooted in its original values.
Tailored comfort: the Meflecto® system
True luxury lies in the details. In the 1930s, Persol revolutionised eyewear comfort with the introduction of the Meflecto® system, the world’s first flexible temple design. This patented innovation allows the arms of the sunglasses to gently flex, moulding seamlessly to the wearer’s head for a personalised fit.
The result is a pair of designer men’s sunglasses that offer not only enduring appeal but unparalleled comfort, making them ideal for all-day wear. For dads who are constantly on the move, Persol’s adaptive technology ensures they remain practical without sacrificing sophistication.
Design icons: The 649 and 714 series
Few frames have achieved the iconic status of the 649 and 714 series. Initially conceived in 1957 for tram operators in Turin, the 649 was designed to offer enhanced eye coverage and environmental protection while maintaining a distinct visual elegance. Its large, sculptural silhouette quickly transcended its functional roots, becoming a hallmark of modern Italian design.
The Persol 714 model developed this concept further. With its foldable form and mechanical precision, it provided versatility without compromising structure. Famously worn by Steve McQueen, on screen and off, it’s a look synonymous with mid-century cool and cinematic appeal.
Both designs remain relevant and all-time favourites, not through trend but their timelessness. They certainly make an ideal gift for dad that never feels dated.
Enduring generational appeal
Persol sunglasses have long held a coveted place in the wardrobes of male style icons across generations, with Jay-Z, Pierce Brosnan, Leonardo DiCaprio, and Ryan Gosling often seen donning their frames.
This enduring popularity speaks to Persol’s unique ability to blend classic allure with modern sensibility, making their eyewear a versatile choice for both the young and the young at heart. For more than half a century, these designer men’s sunglasses have stood as a symbol showing that real style stands the test of time.
A palette of styles and colours
We understand that no two fathers are alike. Fortunately, Persol’s curated aesthetic caters to every preference.
The stunning collection boasts rich acetates in tones like deep Havana, polished black, or classic tortoiseshell. Keyhole bridges lend a vintage character, while brushed metalwork adds polish and precision. The silhouettes speak of a refined past, yet they remain resolutely of the present.
A lasting legacy
A Persol frame is more than just a gift. It offers something lasting, combining practical eye protection with undeniable charm. Crafted with the utmost attention to detail and using premium materials, these shades ensure easy wearing and durability.
But beyond its function, Persol sunglasses show thoughtfulness and good taste, making them a meaningful choice. This Father’s Day, give a gift he will enjoy wearing not only this summer but for many years ahead.
Find the perfect gift for dad
Discover the full range of Persol Sunglasses at your local Optikal Opticians in North London, where exceptional design meets expert service. Our knowledgeable and experienced team is here to provide personalised service and advice, ensuring you walk away with a pair that Dad will love.