Eyes on luxury: introducing LOEWE eyewear

For over 170 years, the Spanish luxury house LOEWE has been synonymous with exceptional craftsmanship, timeless style, and a commitment to quality that is second to none. While the brand is renowned for its leather goods, its exceptional eyewear is one area that truly showcases LOEWE’s artistry and innovation.

We’re over the moon to announce that we’re now stocking LOEWE eyewear in our practices! We selected this collection with you in mind and think you’ll love it just as much as we do.

A story rooted in 1300 years of Spanish tradition

LOEWE’s journey began in 1846 when Enrique Loewe Roessberg and a talented group of Spanish craftspeople came together in Madrid to create one of the world’s first luxury leather goods houses.

From the very beginning, the brand’s philosophy focused on quality and a dedication to traditional Spanish artisanal techniques. Luxury leather has proudly existed in Spain for 1300 years, and LOEWE embodies that heritage. In 1905, less than twenty years after its founding, LOEWE was bestowed with the honour of Supplier to the Royal Court.

In 1965, the brand launched its first ready-to-wear collection, and in 1990, it expanded into the world of eyewear, quickly establishing itself as an influential force in the industry. By combining its heritage of impeccable craftsmanship with cutting-edge design and materials, LOEWE carved out a niche for itself as a purveyor of truly unique and sophisticated eyewear—a true best of both worlds.

Iconic styles and bold elegance

Just like the Southern European culture the brand embodies, LOEWE glasses combine timeless sophistication with contemporary cool. Put on a pair of LOEWE sunglasses, and you won’t look out of place strolling along the Spanish Riviera or sipping a sangria while taking in a majestic sunset on a balmy summer’s evening.

The brand’s signature aesthetic is bold, with strong silhouettes and a focus on premium materials that exude luxury and personality.

Timeless styles with a dose of Mediterranean flair

From cat eyes to aviators, you’ll recognise many of the classic frame styles in the LOEWE range, but each one is designed and crafted with a dose of Mediterranean flair that you won’t find anywhere else.

Aviator

A modern take on the classic aviator shape, LOEWE’s version features sleek, lightweight frames and subtly curved lenses for a look that is both fashionable and functional. The brand’s Round Spoiler Aviators feature a stunning, oversized frame for the adventurous amongst you.

Cat-eye

Channelling vintage glamour with a contemporary twist, LOEWE’s cat-eye frames have become a favourite among fashion insiders for their ability to add a touch of retro chic to any outfit while still making a bold fashion statement.

Round

A nod to the iconic round frames of the 1960s, LOEWE’s take on this eyewear style is characterised by its unique blend of vintage inspiration and modern sophistication. The Round Screen frame, for example, takes a traditional style and revamps it with a striking asymmetric and oversized shape.

Style icons love LOEWE

In addition to the classic styles in the range, LOEWE isn’t afraid to push the boundaries of fashion and regularly collaborates with renowned artists and innovative designers for limited-edition collections.

So, it’ll come as no surprise that LOEWE’s visually captivating eyewear has caught the eye of some of the world’s most fashionable celebrities. Many high-profile figures, from Hollywood stars to music icons, have been spotted donning the brand’s stylish frames.

The front rows of Paris Fashion Week 2024 were filled with LOEWE’s daring and beautiful designs, including oversized cat eyes and inflated aviators, and Marie Claire reports online searches for LOEWE eyewear have skyrocketed in the past year.

One of LOEWE’s biggest celebrity fans is actress and style icon Penélope Cruz, who has frequently been seen wearing the brand’s classic aviator and cat-eye styles on the red carpet. Other famous faces who have embraced the elegance of LOEWE eyewear include Ariana Grande, Rihanna, Beyonce, and Khloe Kardashian.

Unparalleled craftsmanship and premium materials

LOEWE is known for its unwavering commitment to exceptional craftsmanship and using only the finest materials. Each frame is meticulously handcrafted by skilled artisans, ensuring every detail is executed with the utmost precision and care.

Its eyewear collection features a wide range of premium materials, including:

• Acetate: a plant-based plastic renowned for its durability, vibrant colour options, and lightweight feel, acetate is a staple material in LOEWE’s eyewear collection
• Metal: for those seeking a more modern and minimalist look, LOEWE offers a range of sleek metal frames crafted from high-quality titanium and other lightweight alloys
• Horn: in a nod to the brand’s heritage, some of LOEWE’s most luxurious eyewear styles feature horn, a natural material prized for its unique patterns and distinctive warmth
• Leather: as a leader in leather goods, it’s no surprise that LOEWE has incorporated this signature material into select eyewear styles, adding a touch of luxurious sophistication and texture.

The innovative mix of materials in their eyewear, combined with exceptional craftsmanship, makes for glasses that are as durable and long-lasting as they are stylish and comfortable. What’s not to like?

Choose your new favourite LOEWE glasses

LOEWE eyewear represents the epitome of luxury and style, whether it’s the meticulous attention to detail, premium materials, or the seamless blend of tradition and modernity.

Visit us at our opticians in Temple Fortune, Potters Bar, and Finchley Road to browse our LOEWE eyewear collection at your leisure. You won’t be disappointed if you’re looking for a pair of glasses to make you stand out from the crowd!